Alexandre Sakon & Noam Ginossar created ASC Barrels, the flagship of ASCANIUS group, to start a New Era Of Cask (NEOC®️) for wine, beers and spirits. They spotted the potential to drive sustainable change in the barrel industry. Their ingenious idea was to give a second life to barrels.

​

These barrels were diamonds in the rough, previously untapped by the producers. This is when the idea of a high-quality upcycled barrel was born. Thanks to their past life experience, our barrels provide their new users with an innovative and sustainable way to mature their products.

​

We collaborate closely with each of our clients to produce tailored products with a unique flavor signature. To further help our clients, we also advise them on using and maintaining their barrels.

​Because we strongly believe that value is created from human relations, our wish was to build a community. A family full of passionate people who cooperate, share knowledge and push the limits of creativity.​ Welcome to ASCEND.

​