IW - Fire treatment#2 copy.jpg
IW - Fire treatment#2 copy.jpg

What you will experience and learn with ASC Barrels is unique, nowhere else,
Welcome to our community, welcome to the Masters of Barrel Alliance (MOBA).

LogoASC-BLANC.png

ASC Barrels

More than three centuries ago, according to Greek mythology, Ascanius, the son of the Torjan prince hero Aeneas, left Troy to found a new city where community and progress would prosper: Alba Longa. Ascanius represents the balance between tradition and avant-garde and abides by Apollo’s teaching: nova virtue, puer: sic itur ad astra: Go forth with new value, boy: this is the path to the stars. Ascanius is also believed to be the ancestor of Julius Caesar and of Romulus and Remus- founders of Rome. Thus, the inspiration to name our group Ascanius. 

The flagship of the Ascanius group is ASC Barrels.

Alexandre Sakon & Noam Ginossar, founders of the Ascanius group, created ASC Barrels to start a new era of cask (NEOC®️) for the wine, beer, and spirit industry based on the great potential in used barrels. Used barrels were diamonds in the rough- misconsidered, misunderstood, mistreated and unrevealed by many producers. This is when the idea of a high-quality refurbished barrel made of premium used barrels and a high standard process was born. Thanks to its past life experience and education, our barrels provide their new users with an innovative and ecologically-responsible way to mature their products.

The fundamental principle of ASC Barrels’ philosophy is close collaboration and attentiveness to our clients’ wishes and needs. This allows us to tailor our barrels to their specific needs for their unique signature. Building on this virtuous feedback loop, we have developed an expertise which allows us to advise our clients on using and maintaining their barrels.

The ASC Barrel Summit & Festival in Deauville in 2022 confirmed that the key word at ASC Barrels is “community” or as Noam likes to call it “the human factor”. Our objective is to hold and promote a community of producers through cooperation and knowledge-sharing, as well as assist with pushing the limits of creativity and imagination to break new ground.

What you will experience and learn with ASC Barrels is unique, nowhere else,
Welcome to our community, welcome to the Masters of Barrel Alliance (MOBA).